The Importance of Video in Email and Social Media Communications

You may have heard about the growing importance of video in marketing and social media these days. If you haven’t hopped on the bandwagon yet, it’s not too late to incorporate it into your marketing strategy for your brokerage or your agents.   Here are a few ideas to help you use these marketing tools more effectively.

  • Community videos: These are videos that work at the broadest level of the sales funnel, where potential buyers are researching different towns and cities to understand what their best options are. According to the 2013 Google/NAR study, “The Digital House Hunt”, over 86% of homebuyers choose video as the best way to research new communities they may want to relocate to. Posting different videos about the areas in which your brokerage operates and sharing them over email and social media is a highly effective way of marketing your brokerage. Think about seasonal events in your area, schools, colleges, parks and other amenities that your buyers will be attracted to. This is known as evergreen content because it can be reused repeatedly in different formats, making it a great investment for your local business and a great real estate agent marketing tool.
  • Listing videos: These form the second part of the sales funnel, where homebuyers have picked a community they like and now want to see what is available for their money in the area. In fact, 70% of homebuyers actively search for and use video to tour homes, This type of content can be effective in promoting open houses and can be linked from emails and over social media to attract potential buyers to market listings.
  • Real Estate 101 videos: Being successful in this market is all about standing out and offering value to your clients. Real estate can be a confusing and scary territory for lots of people. However, recording videos on basic real estate topics or that answer common questions can help potential clients get to know you, as well help position you as a knowledgeable, helpful resource that they’ll want to do business with.

Still Not Convinced? Take a Look at These Statistics

Video has a strong impact on retail sales and conversion numbers, but does this really apply to real estate? In one word: Yes. Recent surveys by Google and the National Association of Realtors have shown that in the USA:

  • 85% of buyers and sellers want to work with brokerages and real estate agents that use video marketing.
  • According to a study by, videos in real estate marketing emails double the click-through rate (viewers who click on links to then browse your advertised content, listings, etc.) while reducing the opt-out rate by 75% (viewers who would unsubscribe from your marketing emails).
  • Inquiries on listed homes marketed using video content is up to 4 times higher than on homes that do not have video content.
  • Videos offer a chance to communicate with far more intensity over a much shorter amount of time. One minute of video is the opportunity for 1.8 million words, and that’s without the impact of visual imagery to accompany it. In fact, this is such an effective communication tool that the Online Publishers Association reports that 80% of viewers remember what they see in online videos, which is much higher than in text-and-image-only formats.

And yet only 15% of real estate agents are actively using video to market listings!

Video is just one of the many real estate agent marketing tools out there. It can be tough to keep up with the best tools and techniques and how to use them. You can easily spend a lot of time chasing down and researching this for your brokerage and your agents. When you join a franchise like Weichert, you benefit from our team’s broad-reaching resources and knowledge as well the guidance, coaching, access to training and vendors who can help. That means more time for you to spend growing your business.

Want to hear more? Check out our Weichert Franchise Video’s!

For more information visit

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How to Develop Managers in your Brokerage

A broker recently told us about his first ever performance review as a manager. “I remember my boss telling me that though I was very smart and energetic I had to learn to ‘let go of the bench’. It is a lesson I took to heart when I became a real estate broker.” This is great advice for all brokers and something we stress to the many brokers we speak to on a regular basis. And it’s not hard to see why.

For many brokers, such as yourself, the decision to open your own business simply made sense – after all, you’re experienced in the industry, have a great track record and know how a brokerage runs, so taking on the business side of things is just one more task. Except sometimes, it’s surprising just how much time it really takes. Running your own brokerage means recruiting your own real estate agents, real estate marketing, and managing it financially and administratively. When you are dedicated to seeing your business succeed, this often means you try to take on everything yourself. And if you don’t–or can’t–get something done, it doesn’t happen – and that doesn’t help your business. This is where learning to “let go of the bench” comes in.

Developing the ability to delegate managerial and sales work properly is one of the keys to successfully running any business, but is especially true for brokers because so much of your time is spent is spent on essential, but non-sales related tasks. There’s no way you can multitask while running an open house, for example. Delegating not only means that you have access to additional people to take on certain tasks, it also means having access to people that you can trust to do those tasks properly. This is an essential part of the process of taking yourself from real estate agent, to effective leader of a brokerage, and having the time and resources to be able to put in place the plans, processes and support needed to build and grow your business. Without it, you risk being overworked and overwhelmed, and your business has trouble moving forward.

How to Delegate Effectively and Turn Employees into Managers

  • Learn to let go: Dedication is the name of the game, but overseeing your own business means focusing on the big picture and letting go of other tasks. Start small and build up to bigger tasks as you get to know and learn to trust your team. Reward good results with more responsible tasks.
  • Prioritize: No two tasks are made equal, so sit down and develop a strategic plan that prioritizes tasks in different categories from those needing the highest skill level to those needing the lowest. This will help you decide who should be capable of taking on what.
  • Strengths and weaknesses: Everybody has them and your team is no different. Spend time getting to know them so that you can play to their strengths and match up tasks with the individuals with the most relevant skills and experience.
  • Instruct and teach: You are likely to have the most managerial experience of anyone on your team, but that means that your role is more effective for some tasks as a teacher rather than actively working on the task. Transferring those skills so that you can focus on growing your brokerage may take some time in the short term, but it will pay off soon.
  • Trust, verify and feedback: Don’t micromanage your team leaders while they work or else you won’t benefit from letting go of these tasks. Give them a certain amount of time and step in casually on occasion to ask how they are progressing. As you learn to trust your managers and as their skills increase, you can rely more on them. Feedback is very important at this stage, both in terms of correcting errors constructively and in praising work well done.

At the end of the day “Letting go of the bench” is easier said than done. To do it properly you need a plan, a strategy for the cultivation and motivation of team leaders in your brokerage. You need discipline and a plan for managing at a different level and finally focusing on the things you need to. You need to have a system and a set of activities that if properly executed, will help you consistently meet your growth targets. It’s this type of process and tools that the Weichert System for Growth and our real estate coaching program provides.

For more information visit

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Trends in Smart Home Technology

When it comes to home automation and technology, it’s getting seriously exciting out there. Falling Price points for smart home equipment, and the availability of supporting mobile device apps for control and monitoring, have made much of this tech affordable for the do-it-yourselfer or homeowners of modest means. More and more homes are incorporating smart home features and equipment every day, and failure to properly highlight these features is a missed opportunity, particularly when marketing to millennials and other tech-savvy buyers.

Most Brokers probably don’t have a lot of fully equipped smart homes in inventory, but many homes may have some built in features that can be highlighted.  Even if they don’t have any, however, the wireless nature of modern smart home systems makes almost any home a candidate for some really cool and affordable tech. So the real question for brokers is: How are you using trends in smart home tech to market your homes?  Are you creating a vision of the smart home for potential buyers even when a home isn’t yet equipped? And when it has some capability are you highlighting it?

Smart Home Capabilities For That Selling Advantage

If you don’t have connections with reliable smart home or security system companies, you probably should. These systems are often integrated together and present some amazing capabilities for the homeowner.

  1. Voice control: From Amazon’s Alexa to NEST, Sonos and Lutron systems, the voice-controlled home is the tech to beat. These popular fully-integrated home systems allow users to control lighting, thermostats, music systems and much more with simple, effective voice commands.
  2. Aesthetic networking: Technology is as integral to modern homes as plumbing or electrical systems, yet the networking these systems require always looks like a cluttered mess – until now. Tech-savvy home buyers are choosing attractive, unobtrusive Wi-Fi routers and systems that are hidden in walls and ceilings or meld perfectly into their design aesthetic.
  3. Watch Your Home – From the Beach: Remote video monitoring of your home, your babysitter, your dogs, even locking/opening your doors and turning on the A/C is all something you can now do while lying on the beach.  Affordable camera systems in your local electronics store can be easily set up, are wireless, and you can connect to them using an app on your smart device or tablet.
  4. Indoor air quality monitoring: There’s nothing better than a breath of fresh, clean air – but how can you ensure that that’s what you’re getting in your home or apartment? Electronic sensors can monitor air quality for VOCs (volatile organic compounds), C02 levels (carbon dioxide), carbon monoxide levels and even humidity. They can also be linked to systems that then expel the unhealthy air and introduce clean, filtered air into the home.
  5. Motorized window coverings: Automatic, motorized shades for windows are seeing a significant increase in interest, whether they are being used for security, privacy or just convenience. They can be set on timers to open and close at specific times of the day, and can even be integrated into your home control system.
  6. Outdoor TV: Want to catch the game while you’re BBQ’ing and watching the kids in the pool? Well, an outdoor TV is the solution. Homeowners are showing significant demand for these devices which have become more affordable than ever before.

Smart Homes Are Both A Technology And A Vision

While fully equipped “Smart Homes” don’t come into your inventory every day, your ability to talk the technology, have good partners for consultation and installation, and to create the vision for clients as you walk through homes can differentiate you and help you close the sale. Smart homes are an idea whose time has come and real estate agents can use this to market homes, whether they are smart home ready or not!

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Affiliation: Is There Really Value In Joining Forces?

The short answer is “yes”. The longer answer might be finding the right match. If you were motivated enough to get your broker’s license and start your own agency, then you probably know your way around your local market and the competition in the area. You were probably an above average earner as an agent, but decided you wanted the added reward of running your own business. You achieved your goal, but you also inherited lots of other added responsibilities from doctoring deals to making sure the trash is emptied at night. If you ever wished you had some support to get ahead of it all, you are not alone. In this day and age, where technology and marketing changes at the speed of light, it can be difficult to keep up. This is where affiliating and joining forces with a company who has already figured out systems that work and has the resources to keep up can help your brokerage go from surviving to thriving.

Here are three ways affiliating can bolster your business:

  • Greater Sustainability: The 2008 financial crisis was a terrible time for the real estate industry. The housing market was no longer the backbone of economic growth and investment opportunities and its failure created what many feel was a lost decade in the industry from which we are still recovering. For many brokers, the market remains volatile and inventory is now a constant challenge. In the aftermath of this period, many brokers from both groups struggled or went out of business. Weichert Franchisees on the other hand largely survived and even grew during this period.  See this video from franchisee Mark Thomas as he discusses the Weichert tools and philosophy that helped him weather the crash of 2008.
  • Better Time Management:  Successful real estate brokers are generally experts at the sales process who are driven to grow the size of their business.  Running a brokerage is a massive drain on resources, money and time, and many brokers find themselves bogged down as a key producer for the brokerage, leaving little time to spend on actually growing their company. If you are an independent brokerage owner, it starts and ends with you – from recruiting agents and running marketing campaigns to managing payroll and even sitting in open houses. With no partner to share the load, you may find it impossible to get out in front of the day-to-day demands of listing and selling in order to actually move the business forward strategically. Franchising relationships can provide needed support and direction, freeing up time and resources that can be better spent on making your business a success.
  • Stronger Local Identity: Many business owners fear they will lose their identity by affiliating, but this does not have to be the case. With the right partner, not only can your brokerage continue to be a reflection of you, but that identity can grow stronger because you gain so much more. You are able to offer more to your clients and more to your agents, which amplifies the brand presence you’ve already built in your market. It’s not a matter of partnering with a real estate franchise – it’s about partnering with the best real estate franchise for your brokerage.

Why Affiliate with a Real Estate Franchise? Considerations for Real Estate Brokers

In considering a real estate franchise partner, many things are important. Do I want to continue in my current business model? Am I determined to figure out my growth and marketing issues on my own? Do I believe a partnership with a recognizable national real estate brand can help me? And last, but not least, with so many options out there, who can give me the guidance I need without compromising what I’ve built and my ability to make decisions for my business? If you’ve ever asked yourself any of these questions, then perhaps you should be talking to Weichert. Contact us today at

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The Importance of Local SEO For Your Brokerage

Local real estate brokers understand the importance of being featured in online search engines and have for many years now. What most of them don’t understand, however, is how to get there. More importantly, a pretty website doesn’t get the job done, unless people can find it when they need it. With strategic, localized Search Engine Optimization (SEO) for real estate brokerages, you can increase the odds that it is your brokerage that is found when buyers and sellers are looking for a real estate partner.

What is Local SEO?

While Search Engine Optimization is the generally used term, local SEO focuses on competing with the websites of businesses in your area. Essentially, it’s a digital version of your town’s phone book or Yellow Pages, except that it makes your business far more accessible to more people. Here’s a couple of statistics to digest:

  • 97% of people use the internet when searching for a local business.
  • 98% of searchers choose a business that is on page 1 of search results.
  • 80% of searches overall are done on Google, followed by Bing and Yahoo. (Statista)
  • 93% of mobile searches are done on Google. (Statista)
  • 96% of home shoppers used the internet to search for homes. (NAR 2016 Profile of Home Buyers and Sellers)

Making Local SEO Work for your Brokerage

Despite these promising statistics, it’s not enough to simply put a website online and wait for prospective homebuyers to walk through your door. This is where a solid online real estate marketing strategy comes into play, and knowing a few simple things can make a big difference in your visibility.  And the good news is that there are tons of online resources that can teach you how to do any of the items below. Or, you can hire a local expert to help do this for you.

  • Claim Your Google Business Profile: If you search for “real estate agent near me”, what comes up?  Hopefully, a map listing which contains your office, but if not, you’ll want to address this right away. Your Google Maps profile must be claimed and optimized for your business by logging into your profile and getting Google to send you a postcard. Then optimize your profile with as much information as you can. This will put you on the map for local searches in your area!
  • Keyword research: Keywords are essentially the phrases your customers are likely to type into Google that will likely to bring them to your business. For example, if you own a brokerage in Albany, New York, you would want to target keywords that relate to home for sale, foreclosed homes or buying a home in that town.
  • Website audit and analysis: Before you implement your SEO strategy, you need to know where you stand and that means auditing your website. Analyze where your website is landing on Google for keywords you want to rank for to discover where your weak points are (ideally, you want to be on the first page of results) and set up a system to generate monthly reports to see where your strategy is delivering and where more effort is required.
  • Website optimization: Once you know what your website is ranking for, you can optimize it to target areas where you are weaker or where your real target market is. Adding pages with relevant content based on your keywords, or including keywords in current website topics will help make your website more discoverable by Google. In addition to optimizing your written content, remember that images, video and other content can likewise receive the same treatment to add further authority to your ranking.
  • Consistent content production: Google’s algorithms focus on active websites that are pushing out regular, up-to-date content. One great way to add this to your website is through a blog where you can post company news, exciting new listings, advice for homebuyers and so forth. By utilizing your targeted keywords in these blog posts, you’ll claim further SEO rewards. Similarly, they can be posted or linked to your different social media accounts to get more exposure and interest.

Time, Skills and Expert Execution Add Up to Optimal SEO for Real Estate Brokers

In this day and age, digital real estate marketing is key to being found where consumers are searching. However, it’s one more thing that Brokers’ need to stay on top of, along with sales, recruiting, marketing and running a business. When you are going it alone, it’s tough to keep up. That is where a partner like Weichert can be truly valuable. Contact us today at to see what we can do for your business.

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Don’t Let Your Brokerage Get Caught In “The Shiny Penny Syndrome”

There’s one thing for certain about the real estate industry–there is no shortage of gadgets, downloads, software tools, or marketing services targeted to brokerages. And as a broker, it’s easy to get distracted – you’re afraid you’ll be left behind if you don’t take advantage of the latest and greatest thing out there. At Weichert®, we call this “The Shiny Penny Syndrome”.

Essentially, this occurs when a company jumps to chase a shiny, new opportunity, service or product instead of focusing on mastering the basics of running a business. Often, these products and services offer to make your lives easier by saving time, helping to maximize efficiency, effectively marketing your brokerage, getting more listings or even helping your business survive the latest economic crisis.

It’s important to learn to navigate this minefield, if you are a broker looking to grow in a challenging housing market. There are so many shiny pennies out there that it’s easy to end up jumping from one promising new real estate tool or marketing idea to the next in an increasingly rapid and costly cycle, while the core elements of the business like how to recruit, write an effective business plan, maximize agent production and monitor key performance indicators get less attention than they deserve.

These shiny pennies are marketed so well and with such urgency that brokers often forget to ask pivotal questions like “How will it fit in with my current business goals?”, “What real results will it bring?”, “Where will I go for support?” and “What operational changes will be required in order to actually get the benefits of the product?”. Most Brokers know they must adapt and innovate to stay current and effective in an ever changing landscape.  The real challenge is knowing how to balance innovation with the basic activities and systems needed to run a successful brokerage and build a business.

Innovation With Purpose

A key to successful innovation is to focus on the benefits to your core customer and core operations, rather than innovating for multiple seemingly attractive, trendy options. Important questions to ask when considering a new product, technology or marketing service include:

  • Will this help me achieve the business goals I’ve set for myself this year?
  • Will this help me or my agents better service and communicate with our customers?
  • Will its use enhance the credibility of my brokerage or my agents?
  • How can I measure the effectiveness of this investment in 3 months, 6 months, a year?
  • Am I committed to doing the work and training necessary to use the tool or process effectively and consistently?

Strategic growth through planned and proven marketing for brokers

One of the things an affiliation with a credible Real Estate Franchise Company can provide is a guide who can steer you to the best of real estate innovations while keeping your business plan on track. The Weichert System gives you proven, productive systems, technology and activities to implement for nearly every aspect of your real estate business, including real estate marketing, selling systems, recruiting, a lead system and business management. With comprehensive training, ongoing support and expert coaching from our real estate professionals and a parent company with first-hand brokerage experience, you’ll feel relieved knowing you have people in your corner. You’ll never have to go it alone again. Our support staff will work with you to map out a road to growth.

At Weichert, we’ve already paved a road for success. All you have to do is take it. Visit us today at

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Turn The Low Inventory Challenge Into A Recruiting and Retention Strategy


Everyone in Real Estate knows that this is a cyclical industry and if you are a brokerage who has lived through the last 15 years, you’ve seen a lot. From boom times of high demand and rising home values to times of scarcity where homes sales are few and far in-between. Now, even in relatively good economic times, agents across the country are experiencing the unique challenge of low inventory and competition for those few listings is fierce. These circumstances flow through every aspect of your brokerage business. How well you can help your agents withstand these cycles can affect your ability to retain them, as well as attract new talent to your firm. How well are you prepared to help them?

By providing agents with the right ammunition to work through these market challenges, you position yourself as a resource to them, which elevates your value. Take the current low inventory trend for example. Weichert Real Estate Affiliates, Inc. Sr. Vice President of Consulting Services, Mark W. Hanna, sums it up: “…low inventory does not mean NO inventory. It means that there ARE listings, just not as many as buyers (and agents) would like. But instead of pulling out the phone and calling potential sellers, what many agents are really saying is, ‘I’ll let my competition get whatever listings there are and I’ll try to work with one of the many buyers competing for them and hope I win the bidding and/or timing game.’”

Sound familiar?

The franchise coaching team at Weichert has been working with many affiliate agents and offices over the past several months on how to meet this issue head-on. With just a little coaching and the right tools and systems, it’s been amazing how many more listings they have been able to capture, even in a market such as this.

Weichert Systems Help You Provide Value

The real question you as a broker need to ask yourself is “What am I doing differently?” Whether it’s low inventory or any issue your brokerage is facing, are you standing still or are you doing something about it? Weichert coaches its franchise offices and agents through a Listing Mastery program, outlines systems and activity plans for reaching customers through phone or direct mail and provides tools like its 2-Step DOORS Listing presentation. That, combined with its Weichert Lead Network to attract buyers and the WeichertPRO CRM system to manage contacts, helps ensure their franchise offices and agents stay in front of their spheres of influence and getting as many listings as possible.

By combining these proven strategies with effective tools and technologies and adding high-quality, local lead generation and exposure, your brokerage will provide value to your agents to strengthen your recruiting and retention efforts. Not only will this ensure that you attract and retain a high-quality, productive agent base, but it will also help you nurture and drive your existing team to be more productive associates.

And that’s good for everyone’s bottom line.

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How Taking Your Real Estate Brokerage Online Can Save You Money

Online real estate marketing is a must-have for any brokerage that is focused on growth, success and brand development in 2017– but that’s not all it can do. It is also one of the most cost effective ways for reducing your brokerage’s marketing costs. Here’s how:

  • Affordable marketing:When it comes to marketing your brokerage online, the costs are minimal. In fact, if you already have a good website, you’re more than halfway there. You can manage and produce content for your social media sites with just a bit of time and effort – content that can reach hundreds and thousands of potential buyers each day, routing them to your website and agents. Virtual home tours, Q&A sessions, promoting new listings, and sharing information on locations can all be created to build your brokerage’s brand, get your buyers interested and engaged – and can all be done using a smartphone or a mobile device. This form of marketing is very affordable and effective and a great complement to traditional print marketing.
  • Virtual personal assistant: Real  Estate agent CRM systems are designed to act as a 24-hour personal assistant to each agent and broker. It makes users more efficient, whether it’s working with a buyer/seller or a recruiting prospect. Not only will it log appointments, notify you of queries and develop personalized follow up plans, it can also receive hot incoming leads assigned to your agents to manage. This allows you and your team to automate many day-to-day functions.
  • More Efficient Use of Time: Brokers know that there is only one way to be productive in this industry – and that’s when your real estate agents are not behind a desk. For your brokerage to grow, your real estate agents must be generating and closing sales. So, traveling to and from the office multiple times a day to collect leads or to follow up on administration is not the most productive use of time. Online technology allows real estate agents to take care of administrative tasks, manage their day and stay in touch via  a central intranet system, all from a mobile device or smartphone. This means that they can achieve optimal levels of productivity, helping to increase business in the most effective and efficient manner.

Online Real Estate Marketing Saves Money – And Increases Sales

Simply put, no marketing medium has the reach and affordability of online marketing. Easy to use, practical and with a reach that puts your real estate brokerage in touch with hundreds of potential property buyers, the right online marketing strategy, tools and training can deliver exceptional results for your business.

At Weichert, real estate specialists offer a franchising system developed by brokers and real estate agents, for brokers and real estate agents. It gives our affiliated real estate brokers access to essential resources for growing their business successfully, including expert real estate coaching, our real estate agent-specific CRM system, and industry-specific marketing and management tools.

For more information, please contact us today at  and see if a Weichert Franchise is a fit for your brokerage.

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Are You On the Fast-Track to Success or Failure?

Brokerages fail for many reasons, but sadly many real estate businesses follow the same, time-worn path. Is yours one of them? To ensure success, you’ll want to avoid common mistakes. However this is a lot easier said than done, as in real estate, brokers often assume the path to success is the most heavily traveled one. Here’s how to avoid taking the wrong exit.

The Recruitment Express Lane

Many brokers don’t focus on recruiting. It’s a sporadic activity at best, often prompted by a vacancy left by another agent. Yet recruiting is critical to putting your agency in the fast lane for growth. Jim Weichert discovered this early on. By making recruiting an organized activity of your office, you create a pipeline of agents that will ensure a steady flow of business. Agents will always come and go, but a strong pipeline will minimize any disruptions in business. What makes up a strong recruiting strategy? Setting goals for hiring and staffing. Consistently engaging in the right activities to attract prospects and having attractive marketing materials to effectively market your brokerage. Once you’ve hired them, you want to retain them. This requires you to consistently promote your value as a brokerage. What do you offer your agents? How do you support their professional development?  How do you help them secure listings? How do you help them find buyers? What types of farming support and systems do you provide to help them grow their business?

Sales & Listing Rubbernecking

Many of today’s agents tell us that they’re feeling the pain of today’s low inventory market and are always on the hunt for a leg up on lead generation. This can too often leave your best agents peeking over the fence toward the seemingly greener pastures of competitive brokerages. A recent Inman survey of agents identified buyer leads (32%) and listings (30%) as topping the list of valuable services their brokerage does not–or could do a better job of– providing. What are you doing to help generate sales and listing leads for your agents? Do you have a highly dependable and productive lead and listing system for keeping agents engaged? Or brokerage specific Customer Relationship Management (CRM) software for effectively managing customer contacts? In today’s high-stakes, instant-access mobile world, minutes could cost you a solid lead. Stop looking back at what competing firms are doing, and zero-in on what you can do in your own brokerage to reach success by developing a coherent and disciplined action plan with tried-and-true methods. When your agents perform well – so does your brokerage.

Agency Bypass

How do you stand out in your market to avoid being bypassed? Building a strong presence requires consistency. Consistent marketing, consistent promotion and a consistent level of customer service by your agents to create a memorable experience for clients. However, it can be a daunting task to implement those things and keep up with them all by yourself. Joining a national brand is a great way to raise your profile. It also allows you to tap into constantly refreshed resources for marketing, promotion and training of agents so they are confident, productive and can provide the best real estate service in the market and stand out from the crowd. You also benefit from networking with peers to learn what has worked for others with similar challenges.

Paving a Smooth Road Ahead

You wear a lot of hats to ensure your brokerage’s success – but you don’t have to go it alone. Tested and proven systems and tools exist for successfully addressing your brokerage’s growth challenges. You already know you have to attract agents, stand out from the competition, boost listings and move inventory faster. A franchise partner such as Weichert is an example of a resource with proven, successful systems that businesses can plug into encompassing everything from recruiting and securing listings to attracting and managing leads to marketing your brokerage. Discover how to put a Weichert® real estate franchise opportunity to work for your business today.

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5 Ways Technology Is Used in Selling Real Estate

Successful real estate brokers and agents know that the key to building their business is in reaching the right buyers and sellers. Online real estate marketing specialists (experts?) say despite the prevalence of technology many agencies underutilize commonly available tools and techniques to make their agency and its listings more visible. Here are just five of the ways in which technology can be used to effectively market your real estate brokerage and your listings.

  1. Social Selling for Brand Development and Increased Closings:

In the old days, selling was all about newspaper ads, walk-ins, and referrals. But what many brokers and agents don’t realize is that each of these proven strategies has acounterpart in the internet world and its name is social media.  While most agencies have a presence on Facebook or Instagram, they are often underutilized, misused or just plain ignored. An active social media strategy that includes elements of paid advertising, should be a part of every agency strategy in the new digital economy. This strategy should create credibility and visibility for the brokerage, as well as socialize key properties for increased local reach and online word of mouth.

2.  Virtual tours:

While not a replacement for a face-to-face meeting, virtual tours have become a staple in the real estate industry. However, their full potential has only recently been realized by brokerages looking to grow. They don’t require high-tech equipment – in fact, your staff can film it on a smartphone or tablet with ease – and they can be posted on social networking sites like Facebook and Instagram as well as your website, reaching your brokerage’s followers as well as their friends and connections with ease. This is not only great content for your brokerage’s social media followers, it helps build your company brand, promote feedback and advertise properties as well.

 3. Mobile apps:

While websites are incredibly popular with property buyers and sellers, mobile apps allow your brokerage’s real estate agents to interact with clients on the go through a simple, user-friendly format. It’s a vital tool for planning a route for visiting the show houses, conveniently looking up the details of a property, finding directions to a property and getting the details of the agent in charge of it. In this way, mobile apps work for brokerages by directly linking potential clients with your listings and agents wherever they are, making your brokerage and your real estate agents more accessible to potential clients and leads.

4. Real-time lead and contact management:

The Internet allows us to instantly connect brokers, real estate agents, and clients, whether in the office or out in the field. A real estate CRM system designed specifically to meet the needs of the real estate industry provides your agents with the ideal online space to track and manage leads via smartphone or mobile device.

A good lead program can be invaluable in driving new business to your agents and your brokerage. They key ingredients to a good leads program is that perfect combination of high-quality leads, coupled with quick response time to capture them. The ability for those captured leads to then feed right into your CRM—a bonus! Agents can then save client notes and emails automatically, helping increase their productivity and sales results.

5. Knowledge Sharing:

For many buyers, the home buying process is a confusing one. However, your brokerage can turn this to an advantage by sharing information with sellers and buyers to build loyalty to your business and brand. Online home loan applications and queries help demonstrate the affordability of the property. Digital signature technology allows buyers and other parties to quickly and easily deliver, sign and return important documentation – all of which can be stored and processed online. The buying process can also be monitored online, showing the clients a timeline of the different stages of the buying process and where they are in relation to it. It helps them to track their property purchase and plan their move. Is there a specific tool to do this or is this something the blog is suggesting the brokerage/agents use email and other tools to do on their own? This not only makes your business more visible than your competitor’s, it directly increases efficiency and productivity, making the sales process smoother and faster than before.

Want The Technology To Help Your Real Estate Agency Grow? Speak to Weichert

To flourish, you want your team using the best real estate agent marketing tools and techniques. At Weichert, we utilize industry-leading technology, expert support, and real estate coaching programs to assist our affiliates in developing highly effective marketing strategies and implement efficient programs that maximize results.

Keeping up with technology is a challenge for every broker, but we have the tools, training, and resources to help you without getting in your way. Contact us today at  for more information on our services or to see if the Weichert franchise model is the appropriate opportunity for your brokerage.

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